Ryan Gosling reportedly turned down the Sexiest Man Alive award

ryan-gosling_Cannes-63rdRyan Gosling reportedly turned down the ‘Sexiest Man Alive’ award.

The annual honour, given by People magazine was won this year by Thor star, Chris Hemsworth. The winner is required to do a cover shoot but Ryan and his management is believed to have refused it multiple times.

An insider revealed: ”The magazine tried a few times, especially during his huge year in 2011. The consensus was he’s too serious for it, too artsy.”

However, People strongly deny that they had ever chosen the 34-year-old actor for the award this year. The magazine’s editorial director told TheWrap.com: ”While I look forward to the day when Ryan Gosling is named Sexiest Man Alive, this was not his year.

”Our 2014 honoree Chris Hemsworth was our first and only choice. If you want to know why, just look at him. I mean, seriously.”

Meanwhile, another source recently claimed that Chris was not the magazine’s first choice for the award. A source said: ”People asked Justin Timberlake, Ryan Gosling and Jake Gyllenhaal to be the pick and they all declined. A couple other people were offered it as well, but they settled with Chris because he’s hot, but he also said yes after so many nos.”

Chris Hemsworth crowned People Magazine’s Sexiest Man Alive

chris-hemsworth-768So it wasn’t Neil Patrick Harris after all. Oh no, it’s the dude who smites bad guys as a hammer-wielding Norse god in The Avengers. Chris Hemsworth will also get to fight off a terrorist hacker in Michael Mann’s upcoming cyber thriller, Blackhat, and battle a whale in Ron Howard’s In the Heart of the Sea. But apparently there was no contest when it came to naming the Aussie star this year’s Sexiest Man Alive.

The actor, 31, thought it was “pretty funny” when he first heard the news – as did his wife, Spanish model Elsa Pataky, 38, whom he wed in 2010.

“I think you’ve bought me a couple of weeks of bragging rights around the house,” he tells PEOPLE in this week’s cover story. “I can just say to her, ‘Now remember, this is what the people think, so I don’t need to do the dishes anymore, I don’t need to change nappies. I’m above that. I’ve made it now.’ “